Keith Roberts

Kierth is an experienced Executive Coach specialising in executive onboarding, leadership effectiveness, team and business performance, and large-scale organisational change. He works with senior leaders and executive teams operating in complex, high-pressure environments, helping them translate strategy into sustained performance through people, culture, and leadership alignment.

Kierth’s background includes initiating and leading significant strategic and organisational change programmes within American Express and Deutsche Bank, where he worked at the intersection of strategy, leadership, and enterprise transformation. His experience spans both financial services and insurance, giving him a deep understanding of regulated, performance-driven organisations.

He conceived and implemented an extensive CRM-led service strategy within Citibank, transforming customer engagement and service delivery at scale. Kierth also led a major service transformation programme within Britannic Assurance, and advised Diamond Insurance and Royal & Sun Alliance on business and corporate strategy.

As an Executive Coach, Kierth is particularly sought after for executive onboarding and leadership transitions. He supports newly appointed executives and senior leaders stepping into expanded roles, helping them establish credibility quickly, navigate organisational dynamics, align teams, and deliver early impact without destabilising the business. His work ensures leaders are not only strategically aligned but culturally effective.

Kierth holds an MBA from Lahore University of Management Sciences and is an active researcher into change, with a specific focus on people-centred and cultural transformation. His approach is grounded in both academic insight and real-world delivery, enabling him to diagnose why change initiatives stall and how to recover programmes that have lost momentum or failed to embed.

He is formally accredited and qualified across a range of leadership and behavioural disciplines, including Emotional Intelligence assessment and coaching, NLP-based leadership development, generative change methodologies, and psychometric tools such as DISC, VAK, and TDF. These tools are applied pragmatically to improve leadership behaviour, decision-making, and team performance rather than as standalone interventions.

Kierth’s core strength lies in imbuing lasting high-performance cultures and processes. He excels in leading business change from strategy formulation through to execution, business transformation, and sustained cultural and behavioural change. His coaching is particularly effective where resistance to change is high, helping leaders understand underlying dynamics, shift behaviour, and convert leadership potential into measurable performance.